The Challenge
Processing thousands of chargebacks manually was unsustainable. Our team was spending 6+ hours per analyst per day just gathering evidence, crafting responses, and submitting disputes. The work was repetitive, error-prone, and frankly, burning people out.
The Solution
We implemented a two-phase AI approach:
- Evidence Automation: AI pulled relevant transaction data, communication logs, and booking details automatically
- Response Generation: Machine learning models analyzed winning disputes to craft optimized responses
- Smart Routing: Cases were prioritized based on win probability and revenue impact
The Results
The impact was immediate and measurable. Within three months, we saw automated dispute win rates increase by 20%, and analyst workload decreased by 6 hours per day per person. More importantly, we recovered over $5M in revenue that year while scaling from 4,500 to 66,000 annual disputes.
Key Takeaways
Start with the repetitive tasks. Don't try to automate everything at once. Focus on the most time-consuming, rule-based processes first. For us, that was evidence gathering.
Human oversight is crucial. AI makes mistakes. We kept humans in the loop for high-value disputes and quality checks. This hybrid approach gave us the best of both worlds.
Measure everything. Track win rates, processing times, and revenue recovery before and after implementation. This data becomes your roadmap for continuous improvement.